What Makes Us Different

You need a superhero narrative that gets everyone’s attention. We are here to craft that narrative and keep refreshing it. It’s the only way you can compete in the current media landscape.

Bill Lessard, President & Creative Director, PRwithBrains

Shout-outs & Influences

Joseph Beuys
Andy Warhol
Cindy Sherman
Wanda Jackson
Hank Williams
Hart Crane
Lucia Berlin
Mojo Nixon

Joey Skaggs

Daniil Kharms

Luc Sante

Serge Gainsbourg

Steve Wozniak


Marion Brown

Albert Ayler


Bach cello suites

Tweets about Facebook posts

Charlie Brown/Bad Brains mashups

Roland Barthes

Ariana Reines

Phil Collins



Duck Rock

Lizzy Mercier Descloux

Charles Trenet


Sandy Nelson

Joseph Mitchell

Coltrane (John & Alice)

Who We Like to Work With

It takes two

PRwithBrains does not fake the funk. We choose our clients as much as they choose us. The reason is simple: we cannot work with anyone unless we feel with every fiber of our being that what they are doing is something we can put the full force of our talent behind.

We trust our gut

There is no metric when choosing a client. There is only the feeling of excitement we get when we run across a new technology. It's like falling in love or discovering our new favorite band.

Variety is the spice of life

Since our founding in 2004, we have had the good fortune to work with companies that have pioneered online food drives, companies that have exposed illegal gun sales on Facebook, companies that have created a national network to bring videogames and videogame equipment to children in hospitals and long-term treatment facilities.

Quality over quantity

We're not looking for the coolest kids in the room. All we need is good people with an exciting new model.

If you think you're onto something great or need perspective on a project or event, we would love to hear from you.


Decred Blockchain

About the Project

Undervalued Blockchain startup becomes one of the hottest projects on the market


  • Self-funded project created by early Bitcoin developers needs to cut through the hype of market obsessed with ICOs
  • Campaign combined events, strong events presence and testimonials from value-oriented investors
  • Outreach to trade and general media eager to cover projects with true substance


  • Coverage by MIT Review, Forbes, Business Insider, Chicago Tribune and countless trade outlets
  • CNBC expert, author and leading blockchain VC Chris Burniske co-authors white paper profiling Decred has an excellent, long-term investment
  • Keynote talks at MIT, Blockchain Expo, and, with WSJ, Wall Street and the Internet of Money
  • Price of Decred (DCR) triples in first six months, making it a top 30 currency with $600M market cap



About the Project

Next:Economy: What Is the Future of Work?, an O'Reilly Media conference, featuring Microsoft's Satya Nadella, GE's Jeff Immelt and the co-founders of LinkedIn, Kickstarter, Slack, Lyft.


  • Pre-event coverage for new conference
  • Meaningful engagement of conference themes
  • Deployment of event spokespeople around relatable items in the news involving automation and workers' rights


  • Coverage by Bloomberg News, Wall Street Journal, Business Insider, Fortune, Inc. Magazine, VentureBeat, KQED, etc.
  • Multiple stories from Fortune, Business Insider, Inc.
  • Bloomberg interview syndicated to NASDAQ and Huffington Post
  • KQED/NPR placement was a ten-minute profile of O'Reilly Media CEO Tim O'Reilly


Philadelphia Eagles

About the Project

YouGiveGoods Teams with Philadelphia Eagles for Fresh Food Online Food Drive


  • Education of consumers and marketplace on the concept of online food drives
  • Promotion of startup in the middle of Hurricane Sandy recovery in home market
  • Partnership with established brands for mainstream exposure of fresh food drives


  • Thought leadership piece praising our concept by Eagles in Huffington Post
  • Guest spot for YouGiveGoods with Eagles on Huffington Post Live
  • Concept praised in Mashable with accompanying explainer video
  • Real-time coverage in Greater New York media as part of Sandy recovery effort


Sonny Sharrock

About the Project

Jazz guitar pioneer Sonny Sharrock has street named after him in home town of Ossining, NY


  • Campaign with Sharrock family to educate Ossining local government on importance of Sonny Sharrock as the father of avant-garde jazz guitar
  • Campaign combined testimonials from fellow musicians with coverage in New York Times and other keystone outlets
  • Promotion of naming ceremony in local and international press


  • Coverage by Jazz Times, LoHud (Gannett-owned newspaper in Westchester, NY) and countless music blogs
  • Street naming leads to revival of interest in Jazz legend
  • SPIN names Sharrock one of the "Greatest Guitarists of All Time"
  • 2015 reissue of Ask the Ages, Sharrock's 1991 masterpiece with Pharoah Sanders and Elvin Jones

Who We Are

Without a doubt, I would not have had the success that I've had in my career if it weren't for Bill Lessard.

I've had very high-ranking and visible positions in gaming media for over 18 years now, and I credit much of that success to Bill's public-relations efforts. He's gotten me in front of the cameras or behind the microphones for CNN, CNBC, NPR, ABC Radio, USA Today, New York Times, and so many more. He's raised my profile in my industry in ways I could never have accomplished on my own.

Because of Bill, I am able to leverage my reputation not only for my own career goals but also help my companies secure exclusives, make deals, etc.

Wherever I have worked, I have tried to bring Bill along because I know just how valuable he can be — not just for me personally but for whatever brand I'm associated with. He is an excellent and invaluable asset for any company, and I can't recommend him enough.

Dan “Shoe” Hsu, Senior Partner Alliance Manager at PlayStation, Sony Corporation


Select recent events we have curated or supported:

Event Name Dates Location Client
SIGGRAPH 2018 August 12-15, 2018 Vancouver, CA Reallusion real-time mocap showcase
MIT Review's Business of Blockchain April 23, 2018 Cambridge, MA Decred keynote on blockchain
Wall Street and the Internet of Money March 22, 2018 NYC Decred lunchtime keynote

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